Manga in America : Transnational Book Publishing and the Domestication of Japanese Comics (Hardcover)

ID: zLBCOnrEwi

Manufacturer: Bloomsbury Academic

In this first ever book-length study of the history structure and practices of the American manga publishing industry Casey Brienza ... [draws] on extensive field research and interviews with industry insiders about licensing deals processes of translation adaptation and marketing new digital publishing and distribution models and more. [He] shows that the transnational production of culture is an active labor-intensive and oft-contested process of domestication --Back cover. Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have invaded and conquered the United States and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history structure and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals processes of translation adaptation and marketing new digital publishing and distribution models and more Brienza shows that the transnational production of culture is an active labor-intensive and oft-contested process of domestication. Ultimately Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.